When it comes to making a great first impression, there's no room for error. You only get one chance to make a good impression, and you need to make sure that your potential clients remember you.
So how can you make sure that you stand out from the crowd and leave a lasting impression on your prospects? It's not as difficult as you might think. All you need to do is follow these five simple tips.
By following these tips, you'll be sure to leave a lasting impression on your prospects. And who knows – maybe they'll even remember your name.
Keep It Personal
When you're out there pitching your business, it's important to make a personal connection with your prospect. After all, you want them to remember you, right?
Here are five ways to make sure they do:
1. Make it personal: Talk about things that are important to them and show that you've done your research.
2. Be authentic: Don't try to be someone you're not – they'll see right through it.
3. Be memorable: Do something unusual or unexpected that will stick in their mind.
4. Be engaging: Keep them entertained and interested in what you have to say.
5. Follow up: Stay in touch after the pitch and continue to build the relationship.
Get Them Involved
You probably already know how important it is to leave a lasting impression on your prospects. But what are the best ways to do that?
Well, forget about those stale, old tactics like sending them lots of pointless emails or bombarding them with phone calls. The best way to get prospects to remember you is by getting them involved.
How do you do that? It's simple: just give them a chance to be part of the process. Let them choose the products they want, offer them unique discounts, and make them feel like they're part of something special. When you make prospects feel like they're a part of your company, they'll never forget you.
Be Authentic
You want prospects to remember you, right? You don't want them to forget your name, or worse, the product or service you offer. So how can you make sure that you stand out in a sea of sameness?
First and foremost, be authentic. Be yourself, quirks and all. Don't try to be someone you're not, because people can always tell when you're faking it. And no one wants to do business with a fraud.
Second, be creative. When it comes to marketing, think outside the box. Do something different, something unexpected. It doesn't have to be expensive or time-consuming – in fact, sometimes the simplest ideas are the most effective.
Last but not least, be responsive. Prospects don't want to feel like they're being ignored, so always make sure to answer their questions in a timely manner (preferably within 24 hours). And if you can't answer their question right away, let them know when you will – and then keep your promise.
Make It Visual
When it comes to making a lasting impression, you can't be afraid to go big or go home. In fact, you should do both! Here are five ways to make sure your prospects never forget you:
1. Make it visual: We're bombarded with so much information these days that it's tough to remember anything. That's why it's important to make your messaging stand out with creative visuals.
2. Be consistent: When people see or hear from you multiple times, they're more likely to remember you. Be sure to keep your branding and messaging consistent across all channels.
3. Be human: Prospects are more likely to connect with and trust someone who seems relatable and down-to-earth. Show your human side in your content and communications.
4. Go big: If you want to make a splash, think outside the box and do something memorable (and outrageous, if you're feeling daring).
5. Stay top-of-mind: Keep your prospects thinking about you by regularly sending them fresh, interesting content that's relevant to their interests.
Follow Up
You've put in the time, you've crafted the perfect pitch, and you've even managed to snag a meeting with the decision maker. But what's the point if you don't follow up properly?
Studies show that nearly 80% of sales are closed after the fifth attempt, so it's important to make sure that your name is fresh on your prospect's mind. Here are a few ways to make sure that you stand out from the rest of the pack:
1. Follow up immediately after the meeting
2. Send a handwritten note
3. Add them to your mailing list and stay top of mind
4. Send exclusive content or offers
5. Stay in touch, but don't spam
Conclusion
There are a million and one things competing for your prospects' attention, so it's important that you stand out from the crowd. These five ways will help you do just that, and ensure that when it comes time for them to make a purchase, you're the one they think of.
So get to work on making a memorable impression, and watch your business grow!